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Trees are assets.

​They play an important role in stabilizing Earth’s climate, fueling global economies, and supporting our well-being – all reasons we’re keen to keep them around! Given the growing demand for wood products and shrinking forest reserves, it’s time we started thinking more strategically about how we use our trees in order to maximize their utility to the broader environment, our industries, and ourselves. 

Wood’s versatility and value is undeniable. Did you know that wood finds its way into everything from construction materials and paper products to your clothing and cosmetics? And while trees are a reliable source of thousands of products, they still leave room for improvement. Many tree-sourced goods only occur in low quantities within the plant and require energy-intensive extraction and refining processes. Especially in these cases, we sacrifice the natural benefits that mature, growing trees provide for a small amount of hard-won product. Why? In most cases, a good alternative doesn’t exist. 

But what if we didn’t have to make a trade-off? We could have our trees and our wood-products too. That is our mission at FORAY.