In this episode of Instagram Live recording, I had the pleasure to interview two young startup co-founders, Adam Hecht and Alex Tholl from @divedesignco (website: DiveDesign Studio) who created a niche for themselves in the space of 3D printed prosthesis for animals and athletes. Important topics covered in this interview (in both video and podcast formats) include: How can a young product design company effectively differentiate itself from thousands of others? What was the inflection point of Adam and Alex’s success story? What were their growth strategies? What new technologies are they looking at? What projects they have taken on that could potentially transform an entire industry? And more.
About our guests for this episode:
Adam Hecht Is an industrial designer, co-founder, and head of strategic partnerships at Dive Design, a NJ-based product design and engineering firm dedicated to building industry-shaping products and brands. Adam’s days at Dive Design are split between building new relationships and growth opportunities for Dive Design and strategically navigating their clients through the many obstacles of new product development. An example of this is Dive Design’s recent collaboration with Bionic Pets, a leader in custom animal prosthetics, where Adam led the integration of additive manufacturing to drastically speed up the process of making a very large and conventionally labor-intensive full-limb dog prosthetic. Prior to starting Dive Design, Adam was an industrial design freelancer working with a range of innovative companies including a medical device startup reimagining how bed sores are prevented in hospitals. This deep involvement in the startup med-tech space inspired Adam to combine his love for helping mission-driven companies re-contextualize conventional approaches to solving challenges with his entrepreneurial determination to re-shape industries. Adam graduated from the Industrial Design program at Thomas Jefferson University with a concentration in healthcare design
Alexander Tholl is the Co-Founder of DiveDesign, a strategic Industrial Design and Development firm specializing in new tech and alternative manufacturing methods. Alex oversees business administration, strategy, and acquisition while maintaining an active role in product development and prototyping at DiveDesign. Alex spends his time creating growth milestones to lead the company and team towards, establishing and maintaining partner relationships, and connecting with new clientele. Through these implementations, Alex’s efforts have helped the company see 372% growth in the second year in business (2020). Prior to DiveDesign, Alex moved to Santa Monica, California to take the Junior Design position at a firm that focused on “As Seen On TV” products. Being immersed in rapid product development, Alex realized that many firms are not focused on product success but rather turnover. Alex went on to freelance and hone in on helping his clients position their ideas for market success. Alex went on to start DiveDesign with his co-founder and soon after graduated from Philadelphia University + Thomas Jefferson University with a degree in Industrial Design and a Minor in Business.