Biggest obstacle – industry players interested in maintaining the status quo. Nothing can be harder than showing a new/different approach to professionals who believe that they are already doing the best job possible and that their personal way of doing things is the only right one. We never say we know better or that we can do better – we merely say there is another way – the digital way. But conveying the message the right way is a problem. The best way around is to educate. To educate about the benefits, the differences, and the challenges.