Martine Herzmann is an experienced MedTec professional who is responsible since 2015 as Sales Manager for the Medical Portfolio of Materialise in all German-speaking countries. The 3D printing portfolio of Materialise ranges from cardiovascular to orthopedic and CMF for hospitals as well as for MedTech companies and academic institutes. Before joining Materialise in 2015 Martin established the role of Director Global Marketing at Ziehm Imaging in Nuremberg (a German X-ray company for intraoperative imaging) and significantly influenced 8 years Ziehm Imaging´s marketing activities. Another 8 years ago – in 1999 – Martin started his MedTech career at Brainlab where he fulfilled different roles in Sales, Marketing and finally Business Development. Martin holds a degree in business administration which rounds up his in-depth understanding of planning software, intraoperative navigation, different imaging modalities and 3D printing.
Jenny: When was the first encounter you had with 3D printing? What was that experience like? What were you thinking at that moment?
Martin: I experienced 3d printing in CMF in 2005 the first time and was impressed about the clinical relevance in those days to visualize anatomy and explain complex procedures.
Jenny: What inspired you to start your journey/company/career/research in 3D printing (bio-fabrication/bio-printing)?
Martin: Since 1999 I am working in MedTech industries and was able to spearhead intraoperative navigation, intraoperative 3d imaging. In 2015 Materialise and I and both agreed on the potential of the German-speaking medical market in 3D printing and 3D planning software and joined forces. Why Materialise? It is the joy of growth, of innovation and of the possibility to shape a market.
Jenny: Who inspired you the most along this journey in 3D printing (bio-printing/bio-fabrication)? This can be a mentor, a patient, a celebrity, anyone basically. You can name more than one as well.
Jenny: What motivates you the most for your work?
Martin: The joy of growth for the organization and successful treatments of patients
Jenny: What is/are the biggest obstacle(s) in your line of work? If you have conquered them, what were your solutions?
Martin: Setting priorities and gaining an overview of multiple opportunities.
Jenny: What do you think is (are) the biggest challenge(s) in 3D Printing/bio-printing? What do you think the potential solution(s) is (are)?
Martin: Challenge: Translation from science to patient care.
Jenny: If you are granted three wishes by a higher being, what would they be?
Martin: Health, luck, joy for rest of my life.
Jenny: What advice would you give to a smart driven college student in the “real world”? What bad advices you heard should they ignore?
Martin: If you face an inner conflict between your brain and your gut feeling, then trust your gut feeling.